Web Content

Writing styles for the web are evolving faster today than ever before.haeckel_ophiodea_70_astrophyton_darwinium

Views, hits and clicks mean income, and it pays to have words on your website that project the right image and set the right tone.

This is pushing online writers to become sharper, get to the point more quickly, and use words with maximum impact.Powerful images draw your eyes to the focal point on the page, and the text accompanying these eye-catchers is expected to impress the message quickly and powerfully into the minds of readers. Keywords and SEO techniques, TAGS and SLUGS are the new Weapons of Mass Attraction.

Below are some examples of web content that I’ve worked on, besides my WordPress sites.

Beware: Monkeys Want Your iPhone


Planning to put your camera or smartphone on a tripod, or on a handy rock or wall and set the timer to take a shot? Beware! First make sure there are no monkeys around. Some of our furry primate friends have an eye for a good piece of technology.

Consider using Snapcane instead.

David Slater is a nature photographer, and one of ‘his’ selfies ended up going viral on the internet. That’s great, for any photographer, but the problem was, a monkey (or macaque, to be precise) had stolen the show. David didn’t heed the advice, and let his gear out of his hands for just a minute. The vain monkey grabbed the opportunity, took a selfie, and almost made off with the loot. Then, to make matters worse, Slater ended up embroiled in a court case about who actually owns the picture rights.

The US Copyright office argued that since the picture was not taken by the photographer, they were not able to register the copyright.

The drama made headlines all over the world.

Although this is probably the most famous monkey theft story, it is by no means the only one. If you’re an amateur or a professional heading to the outdoors to snap a few photos, think twice before you enter monkey territory without the proper kit.

Another interesting story involves a monkey, an iphone, and Ashton Kutcher. (No joke!) Nature photographer Marsel van Oosten entered a wonderful picture of a snow monkey with an iphone in the Wildlife Photographer of the Year competition run by the Natural History Museum. (The iPhone had also been snatched from a tourist who wasn’t using a Snapcane). Kutcher posted the pic on social media captioned: “always working” and it also went viral, getting more than 74,200 likes. Van Oosten heard about it, and was angered that Kutcher had passed off the photo as is own, even cropping out the watermark. You can view the competition photo here.

Read more of the article here (or click on the photo)

testimonial snapcane.



Freelance web content writing
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client feedback, freelance writing

GurSan Trucking

Selected text (Graphics and Layout are not my work):

At GurSan Trucking we strive to create the best solutions to your transport needs. Our philosophy is simple – We are the transportation experts, so you can feel secure leaving the details to us, while you concentrate on your core business. Our growing team of highly skilled people, and our reliable fleet of top class vehicles are aimed at one thing: Getting your product to the right place at the right time – and for the right price. This is, after all, the essence of Logistics.

We are ISO 9001 Certified, so quality is part of our day to day business, and our lives. We take pride in that.


In the end, people make all the difference.

Although we have an up-to-date fleet, tracking systems, and all the mechanisms necessary to survive in the fast-paced world of transport, we believe that it is our people that have the biggest impact on our success. As with any family, there is always growth. At present we number over 30 competent staff members, working tirelessly behind the scenes to make your life easier. Each one is well trained in his or her area of expertise, and competent to deliver world-class transport solutions.


Freelance web content available
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This job involved setting up text for certain pages and blog posts relating to Drone Legislation, as well as a Buyer’s Guide. It was created on WordPress back-end using a plugin.

Selected text: (Graphics and Layout are not my work)

Quadcopter Laws and regulations

There is quite a bit of controversy surrounding the legality of drones in the US.

Can you operate one for business or not? The short answer: The FAA grants permission on a case-by-case basis.

Here’s some information that will help you get up to date, and find out what is legal, and what isn’t.

The FAA published an article on their website dated 28th January 2015 declaring NFL stadium events a “NO DRONE ZONE”  This also applies to baseball, NASCAR and more – any event with attendance above 30 000.

Since February 14 2012, FAA Modernization and Reform Act has been in place to regulate unmanned aircraft systems (UAS) and model aircraft in general. The aim of the Act was to allow the safe and recreational use of these new types of Airspace hazards, and limit the danger and abuse.

According to this act you may not:

  • Fly near manned aircraft (if you’re within 5 miles of an airport, you need to contact the control tower)
  • Lose the line of sight between operator and aircraft
  • Fly and aircraft weighing more than 55lbs unless special authorization is obtained
  • Fly a model aircraft for payment or commercial purposes.

On June 23rd 2014 The FAA confirmed their stance on the issue, through a press release offering guidelines to model aircraft operators.  This is after “recent incidents involving the reckless use of unmanned model aircraft near airports and involving large crowds of people.”